uber77Uber. Brand Graphic Desn, Illustration, Mobile Desn, UI Visual Desn, Product Desn, UX Desn Research, Web Desn, Animation, LeadershipIn 2018, Uber launched its new brand positioning along with a complete new visualidentity system. On this ocasion Michael Gough, Uber's head of Desn, wrote the book 77 Things. A book with